*Corporate Social Responsibility: “The
idea that businesses should not function amorally, but instead should
contribute to the welfare of their communities”
www.investorwords.com
Socially Conscious Investing: “Choosing
to invest in companies that operate ethically, provide social benefits,
and are sensitive to the environment and humanity.” www.investorwordds.com

Leaders of thirty-six international
companies including such global giants as Coca-Cola Company, McDonald’s Corporation,
and the European Sugar Industry, recently issued a “corporate
citizenship” statement, committing them to making responsible
behavior a core part of their business and setting standards on corporate
social responsibility (CSR).
The joint statement, accompanied by a detailed framework for putting
corporate citizenship into practice, was drawn up by a taskforce of
World Economic Forum chief executives. This “Code of Conduct” will
come into effect on January 1, 2004 and is a first step in an ongoing
process, covering eight areas of social aspects including Human rights,
education and training, health and safety, relationship between social
partners, fair pay, working conditions, restructuring business relations
and choice of suppliers. By assuming positions of corporate Social
and Citizenship responsibility, the corporate world is elevating the
moral fiber of businesses and advancing corporations to a new level
of responsible globalization.
Socially Responsible corporations include World Bank,
the single largest investor in the social sectors worldwide, providing
$20 billion in loans annually to its member countries for helping developing
countries onto a path of stable, sustainable, and equitable growth.
Corporate Social Responsibility involves assisting
where the impact is greatest such as health care, nutrition, early
childhood development programs, primary education, and poverty. Startling
global statistics from World Bank reveal that 130 million children
do not go to primary school. Corporate Social Responsibility,
*“Corporate Social Responsibility” search
phrase definition yielded 1,060,000 Internet web pages.
Environmental degradation is prevalent, including
air and water pollution, climate change, loss of biological diversity;
desertification and deforestation are threatening the ability to meet
basic human needs, adequate food, clean water, and safe shelter in
many parts of the world.
Holding corporations accountable for social responsibility
involves prudent screening on the part of investors to avoid posing
conflict with the ethics and values of the investors, and investing
in companies that contribute to the very problems our world is trying
to overcome. As social and environmental issues increase, businesses
for Social Responsibility are also on the rise, such as Educators for
Social Responsibility that provides conflict resolution programs in
more than 375 schools in the US and carries a mission “to make
teaching social responsibility a practice in education so that young
people develop the convictions and skills needed to shape a safe, sustainable,
democratic and just world.”
The following are examples of corporations who have
chosen to take a position of Corporate Social Responsibility:
Dow, a leading science and technology company
with annual sales of $27 billion, serves clients in more than 170
countries in markets vital to human progress, including food, transportation,
health and medicine, building and construction. With more than 50,000
employees, Dow is committed to the principles of Sustainable Development.
Dow states: “This distinctive contribution
we make to society helps customers succeed, stockholders prosper, employees
achieve, and communities thrive.” (The Dow Chemical Company Foundation
contributes more than $18 million annually to charitable and educational
institutions around the world.).
Hewlett-Packard Corporation:
“Today’s multinational corporations
have the responsibility - and the imperative - to redefine their
role on world stage as they pursue business opportunities … HP
intends to be an exemplary corporate global citizen by engaging in
unique public/private partnerships and modeling behavior and activities
in our governance, environmental policy and practices, community
engagement models and our e-Inclusion initiatives to bridge the digital
divide. Our technology, our people, and our legacy give us a unique
vantage point and … capabilities to make lasting and meaningful
contributions to the world ”-Carly
S. Fiorina, Chairman and Chief Executive Officer
Federal Express
“ FedEx absolutely cares
about our global community. We … help thousands of organizations
throughout the world. Our aircraft and vehicles deliver tons of
aid to disaster sites. Our employees volunteer to make their communities
better places to live, play and work. We give financial support
to help ensure children’s safety and improve education. Our
strategic global relationships include American Red Cross, National
Safe Kids Campaign, Orbis International, United Way, Junior Achievement,
and March of Dimes.”
Caterpillar:
“ Caterpillar accepts
the responsibilities of global citizenship. We know that our commitment
to financial success must also take into account social priorities.
The environmental dimension of social responsibility recognizes
Caterpillar’s impact on living and non-living natural systems,
including ecosystems, land, air, and water. We strive to contribute
toward a global environment in which all people can work safely
and live healthy, productive lives - now and in the future.”
To sustain our world, we must not
only respect ethical values, people, communities and our environment,
but as individuals and corporations we must become socially responsible
to effectuate positive social change. The CAN DO! Project plays
a vital role in this transition by producing socially responsible
multimedia products.
“ As global citizens
we must exercise individual and Corporate Social Responsibility.
The CAN DO! Project joins other cutting-edge “Partners for
Positive Change” working together to elevate the social,
environmental and moral climate of our society.” - Keith
Colley, President & CEO The CAN DO! Project
(c)Copyright 1999 by CAN DO! Inc.,All Rights Reserved
P.O. Box 111, Freeland, WA 98249 V.S.A. (360)579-1788 FAX:(360)S79-2404, cando@whidbey.com